https://rayneschulman.com Rayne Schulman Wed, 13 Dec 2023 04:08:29 +0000 https://rayneschulman.com en https://rayneschulman.com/Spotify-1 Wed, 22 Mar 2023 04:18:42 +0000 Rayne Schulman https://rayneschulman.com/Spotify-1 Spotify Art Director ········· Rayne Schulman Copywriter ········· Lindsey PolevoyCo-Art Director ········· Joanna Levy Challenge. Change Gen Z’s perception of Spotify as only a music streaming platform and encourage new or current users to engage with the world of Audiobooks. Solution. Battle the Bans: a campaign to fight literary censorship. As an audio streaming platform, Spotify has the unique opportunity to provide equal access to literature. And, if there’s anything Gen Z is passionate about, it’s using digital activism for a good cause. Awarded the Merit Prize in the 2023 Young Ones One Show on behalf of the One Club Awarded Silver for Student Campaign and Single Entry at the 63rd Annual Hatch Awards&nbsp; <img width="900" height="328" width_o="900" height_o="328" data-src="https://freight.cargo.site/t/original/i/d1690726cc71b9811dd8f705443d131c179d75b9eb1413864733584b8e4bbafb/Young-Ones.png" data-mid="229282131" border="0" src="https://freight.cargo.site/w/900/i/d1690726cc71b9811dd8f705443d131c179d75b9eb1413864733584b8e4bbafb/Young-Ones.png" /> <img width="521" height="730" width_o="521" height_o="730" data-src="https://freight.cargo.site/t/original/i/5604e22877700ece6ef3899fe3a53945ede3870c373911d6f8093ae7dfc829d6/hatch.png" data-mid="229282133" border="0" src="https://freight.cargo.site/w/521/i/5604e22877700ece6ef3899fe3a53945ede3870c373911d6f8093ae7dfc829d6/hatch.png" /> User Interface.&nbsp; <img width="2000" height="1467" width_o="2000" height_o="1467" data-src="https://freight.cargo.site/t/original/i/83388438a20028478750a42196e30013aee9cee248ab01981a72a3f61df0fd39/phone-demo.png" data-mid="172691460" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/83388438a20028478750a42196e30013aee9cee248ab01981a72a3f61df0fd39/phone-demo.png" /> OOH Ads. <img width="1374" height="980" width_o="1374" height_o="980" data-src="https://freight.cargo.site/t/original/i/ef498f22c0ef1bb7a47859a739062391d4bbccd9d1c010a46aee7279dfd7ae05/FINAL-GAY.jpg" data-mid="199266617" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/ef498f22c0ef1bb7a47859a739062391d4bbccd9d1c010a46aee7279dfd7ae05/FINAL-GAY.jpg" /><img width="2000" height="1556" width_o="2000" height_o="1556" data-src="https://freight.cargo.site/t/original/i/71ba2ff7a90499e201dc216d2cd815050282a210f1ee7209234234d523627a32/FINAL-HP.jpg" data-mid="199266618" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/71ba2ff7a90499e201dc216d2cd815050282a210f1ee7209234234d523627a32/FINAL-HP.jpg" />Social Media Posts.&nbsp; <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e56134618f168419bf6eca328976f61faa5fb64448b7af7ea1144b3a9f16625d/mockup3.png" data-mid="172694023" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/e56134618f168419bf6eca328976f61faa5fb64448b7af7ea1144b3a9f16625d/mockup3.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/55697eb94e510cf9d72a3da9081041f9567f83166bdee6e393a3c25a291daccc/mockup1.png" data-mid="172693427" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/55697eb94e510cf9d72a3da9081041f9567f83166bdee6e393a3c25a291daccc/mockup1.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6a12f237dd35d5c75f51f7ab5018fd2f1d3fe4b5deacd002df1427a67f119951/mockup2.png" data-mid="172694006" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/6a12f237dd35d5c75f51f7ab5018fd2f1d3fe4b5deacd002df1427a67f119951/mockup2.png" /> https://rayneschulman.com/Heineken Wed, 22 Mar 2023 04:22:06 +0000 Rayne Schulman https://rayneschulman.com/Heineken Heineken Art Director &amp; Copywriter ········· Rayne Schulman Art Director ········· Francesca Morales Challenge. Create a brand experience for Heineken that gets Gen Z and Millenials to make fresh connections, and culturally connect across boundaries. Solution. Sip With Your Sign: a campaign designed to facilitate meaningful connections by offering consumers opportunities to engage in astrology-themed events.&nbsp; Bottle Designs (Front &amp; Back). <img width="4000" height="1314" width_o="4000" height_o="1314" data-src="https://freight.cargo.site/t/original/i/b14db4f97c72e1835ebb96c41ab679352eb210acc53760648e98033c7211df38/All-F-2.png" data-mid="172676000" border="0" src="https://freight.cargo.site/w/1000/i/b14db4f97c72e1835ebb96c41ab679352eb210acc53760648e98033c7211df38/All-F-2.png" /><img width="4000" height="1314" width_o="4000" height_o="1314" data-src="https://freight.cargo.site/t/original/i/d4d35ef542c979258eb5ec657e83b2924fbf0d5899675ad61e7a709d362a3956/All-B-2.png" data-mid="172675999" border="0" src="https://freight.cargo.site/w/1000/i/d4d35ef542c979258eb5ec657e83b2924fbf0d5899675ad61e7a709d362a3956/All-B-2.png" /> Bottle Designs (Back Closeup). <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fca3a3f26f8385859105a19730782c34b5fc7db8107bea1d0af0e35fa0b9ecfd/Gemini-blowup2-2.png" data-mid="172676001" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/fca3a3f26f8385859105a19730782c34b5fc7db8107bea1d0af0e35fa0b9ecfd/Gemini-blowup2-2.png" /> Packaging Design (12-Pack). <img width="3789" height="2200" width_o="3789" height_o="2200" data-src="https://freight.cargo.site/t/original/i/88bc1db6daa3bd808910214cf9de7476ccfda00fa935971d1487f3e2731f7961/SWYS-Packaging-copy.png" data-mid="177445451" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/88bc1db6daa3bd808910214cf9de7476ccfda00fa935971d1487f3e2731f7961/SWYS-Packaging-copy.png" /> Instagram Filter accessible through the QR-code packaging above that calculates the compatibility between two signs. People can tag their friends and share on their story. <img width="4000" height="3516" width_o="4000" height_o="3516" data-src="https://freight.cargo.site/t/original/i/edbfc581802310c07b0e315357a718f5832e377d432863f743ee95ffb531a951/filter-2.png" data-mid="172676658" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/edbfc581802310c07b0e315357a718f5832e377d432863f743ee95ffb531a951/filter-2.png" /> Pop-up Event where people can get their charts read and sip on Heineken and socialize while they wait. <img width="1900" height="1500" width_o="1900" height_o="1500" data-src="https://freight.cargo.site/t/original/i/aab118c8d4bd61310c506c143cfa6e9d6c810f0f7a447d27c71933ee5c030f0e/Stand-Banner-2.png" data-mid="172676002" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/aab118c8d4bd61310c506c143cfa6e9d6c810f0f7a447d27c71933ee5c030f0e/Stand-Banner-2.png" /> https://rayneschulman.com/OpenTable Mon, 08 May 2023 19:12:57 +0000 Rayne Schulman https://rayneschulman.com/OpenTable OpenTable Art Director &amp; Copywriter ········· Rayne Schulman Challenge. College students often face the frustration of investing time and effort to visit their preferred cafe for a study session, only to discover that all the seats are occupied, disrupting their plans and productivity. Solution. Enter OpenSeats! Through the integration of real-time live seating availability within the OpenTable app, OpenSeats empowers college students to make informed decisions before making the trek to their study spot. User Interface.&nbsp; <img width="1896" height="3000" width_o="1896" height_o="3000" data-src="https://freight.cargo.site/t/original/i/eb300805419ac2c88e3c2296d5cc47915150f1d74a2a69665d955f424bd173c2/UI-1.png" data-mid="178075797" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/eb300805419ac2c88e3c2296d5cc47915150f1d74a2a69665d955f424bd173c2/UI-1.png" /><img width="1896" height="3000" width_o="1896" height_o="3000" data-src="https://freight.cargo.site/t/original/i/991ab7e38fbadf340038513a295a7ddfde9437f78a36f008a142985da9b05f29/UI2.png" data-mid="178075798" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/991ab7e38fbadf340038513a295a7ddfde9437f78a36f008a142985da9b05f29/UI2.png" /><img width="1896" height="3000" width_o="1896" height_o="3000" data-src="https://freight.cargo.site/t/original/i/52eb59984ff29f26b6b6469eb74de73570be5b4eae968e4b7be465a474a0b125/UI3.png" data-mid="178075799" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/52eb59984ff29f26b6b6469eb74de73570be5b4eae968e4b7be465a474a0b125/UI3.png" /> Digital OOH screens showing live avaiability of nearby cafés.<img width="4000" height="2700" width_o="4000" height_o="2700" data-src="https://freight.cargo.site/t/original/i/8d5eda9df461212aa420261ae978e75ca4c06334aa847dfb23d940a4948f7672/Pavement-OOH-Zoom.gif" data-mid="178075806" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/8d5eda9df461212aa420261ae978e75ca4c06334aa847dfb23d940a4948f7672/Pavement-OOH-Zoom.gif" /> <img width="4100" height="2308" width_o="4100" height_o="2308" data-src="https://freight.cargo.site/t/original/i/61c53c4fe39e3a6984434bd892e97c3b8c62f92bb6744df077dd3212aeaf2168/Tatte-OOH.gif" data-mid="178075804" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/61c53c4fe39e3a6984434bd892e97c3b8c62f92bb6744df077dd3212aeaf2168/Tatte-OOH.gif" /> <img width="4500" height="3100" width_o="4500" height_o="3100" data-src="https://freight.cargo.site/t/original/i/ceb2d3ae601f2f482f7ff6525c6c044477fc1f0fa7d3e8772d27305ae99f593a/Nero-OOH-Zoom.gif" data-mid="178075805" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/ceb2d3ae601f2f482f7ff6525c6c044477fc1f0fa7d3e8772d27305ae99f593a/Nero-OOH-Zoom.gif" /> Social Media Posts.&nbsp; <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9949613432224b8628a4919ee4d5ec41d8ee118396a87d4d8ee602ec5af56037/Insta1.png" data-mid="178075801" border="0" src="https://freight.cargo.site/w/1000/i/9949613432224b8628a4919ee4d5ec41d8ee118396a87d4d8ee602ec5af56037/Insta1.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/57330299a4a0435f4a44e820afebb8bf1824c1349880566178358707d2167792/Insta2.png" data-mid="178075803" border="0" src="https://freight.cargo.site/w/1000/i/57330299a4a0435f4a44e820afebb8bf1824c1349880566178358707d2167792/Insta2.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b80e53d8892c73064deb182aa38ceaaf16f5fe4bfad2142b2356b71d75539131/Insta2.5.png" data-mid="178075802" border="0" src="https://freight.cargo.site/w/1000/i/b80e53d8892c73064deb182aa38ceaaf16f5fe4bfad2142b2356b71d75539131/Insta2.5.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cb6c3711686bb1ed48c9e2d941111c3abed4f41de675312ceaa1926a404294d6/Insta1.5.png" data-mid="178075800" border="0" src="https://freight.cargo.site/w/1000/i/cb6c3711686bb1ed48c9e2d941111c3abed4f41de675312ceaa1926a404294d6/Insta1.5.png" /> https://rayneschulman.com/MuckRock Wed, 13 Dec 2023 04:08:06 +0000 Rayne Schulman https://rayneschulman.com/MuckRock MuckRock UX Designer &amp; Visual Designer ········· Rayne SchulmanVisual Designer ········· Christine Seungmin RohUX Designer ········· Ying Chen UX Researcher ········· Fengyue Kiana Hu Challenge. Muckrock is a non-profit organization that facilitates access to public records and is currently the only organization that offers this kind of service. However, the website is severely outdated.&nbsp; Solution. Re-design the filing a request and individual request pages to be intuitive and user friendly while still maintaining all the features of the current website. <img width="2526" height="967" width_o="2526" height_o="967" data-src="https://freight.cargo.site/t/original/i/f7f40834f3a8ce8cbd72f4010f23235ffa3840f9805a4ae1b89b9a5e7945d018/mockup.png" data-mid="199313949" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/f7f40834f3a8ce8cbd72f4010f23235ffa3840f9805a4ae1b89b9a5e7945d018/mockup.png" /> Personas &amp;User Stories. After conducting in-depth interviews with both longtime and novice users, we created two personas based off of the two distinct user groups of MuckRock. <img width="1928" height="1088" width_o="1928" height_o="1088" data-src="https://freight.cargo.site/t/original/i/898822297f5469125aa12891a8f6c00a45fa9459834740f56d27801d8c817d86/6-Muckrock-Persona-1.jpg" data-mid="199315753" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/898822297f5469125aa12891a8f6c00a45fa9459834740f56d27801d8c817d86/6-Muckrock-Persona-1.jpg" /> <img width="1928" height="1088" width_o="1928" height_o="1088" data-src="https://freight.cargo.site/t/original/i/54c5d00b0f7cc09e7058bfe6cfa24eaf271912b115bbe5a333b5fc62efc0d1ef/7-Muckrock-Persona-2.jpg" data-mid="199315754" border="0" src="https://freight.cargo.site/w/1000/i/54c5d00b0f7cc09e7058bfe6cfa24eaf271912b115bbe5a333b5fc62efc0d1ef/7-Muckrock-Persona-2.jpg" /> <img width="1928" height="1088" width_o="1928" height_o="1088" data-src="https://freight.cargo.site/t/original/i/b3bd0516353a2ba482f4f8ec14e13f9e3214cd4c750b54af3001e7d40e6614a0/8-Muckrock-User-Stories.jpg" data-mid="199315755" border="0" src="https://freight.cargo.site/w/1000/i/b3bd0516353a2ba482f4f8ec14e13f9e3214cd4c750b54af3001e7d40e6614a0/8-Muckrock-User-Stories.jpg" /> User Flow. From the interviews we created a new feature: custome templates. Power-users were looking for a way to streamline the filing process and other users were looking for a way to insert their own voice into their requests. We mapped out the flow the whole user experience but what we mainly focused on is the highlighted portions. <img width="5940" height="5299" width_o="5940" height_o="5299" data-src="https://freight.cargo.site/t/original/i/01344b03a3e6cd367d324d1449b5f43ee2c17afcf9985b78df26955340404a22/User-flow.png" data-mid="199316737" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/01344b03a3e6cd367d324d1449b5f43ee2c17afcf9985b78df26955340404a22/User-flow.png" /> Current Website. The current design of the website is extremely hard to use without instruction. The page feels congested without a whole lot of white space and essential features like the ‘Edit Template Language’ button is hidden under dropdowns. The individual request page is also hard to follow and even long time users have trouble distinguishing who sent which message. <img width="1620" height="846" width_o="1620" height_o="846" data-src="https://freight.cargo.site/t/original/i/d946548bac9e504bd08359b27bb0f5521b4cd2c818f314baa3e330c8b469a545/Current-Website-2.jpg" data-mid="199326774" border="0" src="https://freight.cargo.site/w/1000/i/d946548bac9e504bd08359b27bb0f5521b4cd2c818f314baa3e330c8b469a545/Current-Website-2.jpg" /> <img width="1502" height="851" width_o="1502" height_o="851" data-src="https://freight.cargo.site/t/original/i/b956a7b1581e68aaee2669c7a5381c82a16f1ee27cb4dd2f8e8e820f5ba8d5be/Current-Website.jpg" data-mid="199326778" border="0" src="https://freight.cargo.site/w/1000/i/b956a7b1581e68aaee2669c7a5381c82a16f1ee27cb4dd2f8e8e820f5ba8d5be/Current-Website.jpg" /> Paper &amp; Lo-Fi Wireframes. When we were starting our ideation process, we knew we wanted to format the site with something familiar to everyday users. We decided on basing our design off of a traditional e-mail, with a ‘To’ and ‘Subject’ line as well as the same formatting edit bar. We also wanted to make a lot of the hidden features much more prominent, so we put a button on the edit bar specifically for old the ‘Edit Template Language’ checkbox. We also added a dashboard so that users can easily navigate through their drafts or reference old requests as they write. <img width="514" height="679" width_o="514" height_o="679" data-src="https://freight.cargo.site/t/original/i/63eaa49c5dd1072ab0fda6a3d18468851d80e0612db79b54ace0154e389e1eea/Paper-Wireframe-2.jpg" data-mid="199324741" border="0" data-scale="25" src="https://freight.cargo.site/w/514/i/63eaa49c5dd1072ab0fda6a3d18468851d80e0612db79b54ace0154e389e1eea/Paper-Wireframe-2.jpg" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="521" height="683" width_o="521" height_o="683" data-src="https://freight.cargo.site/t/original/i/9a9eb5c8fa4f4e643dd71c477b53fd47d2a97c2a11186f6675f8bec05382e4a1/Paper-wireframe1.jpg" data-mid="199324740" border="0" data-scale="25" src="https://freight.cargo.site/w/521/i/9a9eb5c8fa4f4e643dd71c477b53fd47d2a97c2a11186f6675f8bec05382e4a1/Paper-wireframe1.jpg" /> <img width="2580" height="1386" width_o="2580" height_o="1386" data-src="https://freight.cargo.site/t/original/i/64fc012411823fc7b2f7c38a8131168dd891eb8616dd39780bcc0325bbfacc6e/Lo-Fi-Wireframes.png" data-mid="199324847" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/64fc012411823fc7b2f7c38a8131168dd891eb8616dd39780bcc0325bbfacc6e/Lo-Fi-Wireframes.png" /> Hi-Fi Wireframes. When we started on the Hi-Fi wireframes we also decided on a slightly more vibrant color scheme to be up to code with ADA compliance. We also updated the ‘To’ line to specify the government level and made the agency choosing process much more straightforward. <img width="540" height="547" width_o="540" height_o="547" data-src="https://freight.cargo.site/t/original/i/52c54d6e69b2480a13a9ad3bbbe0d88da4c41b60fc34eba4420244fd300d19cd/Group-147.png" data-mid="199325515" border="0" data-scale="58" src="https://freight.cargo.site/w/540/i/52c54d6e69b2480a13a9ad3bbbe0d88da4c41b60fc34eba4420244fd300d19cd/Group-147.png" /> <img width="215" height="52" width_o="215" height_o="52" data-src="https://freight.cargo.site/t/original/i/5692cb28cd4d0651b674a9cb553c327fd17b62b5996c616c51a03925a082afc0/Arrow-1.png" data-mid="199325952" border="0" data-scale="28" src="https://freight.cargo.site/w/215/i/5692cb28cd4d0651b674a9cb553c327fd17b62b5996c616c51a03925a082afc0/Arrow-1.png" /> <img width="540" height="547" width_o="540" height_o="547" data-src="https://freight.cargo.site/t/original/i/18bb205d45cbbf7d2c1c68127769e0123918a68645f2e005808476f385965614/Group-153.png" data-mid="199325516" border="0" data-scale="59" src="https://freight.cargo.site/w/540/i/18bb205d45cbbf7d2c1c68127769e0123918a68645f2e005808476f385965614/Group-153.png" /> <img width="2582" height="1534" width_o="2582" height_o="1534" data-src="https://freight.cargo.site/t/original/i/25d72a44c87e4f7f4b13ec34c31a0ffe898b7c24c7b4feea1bbd02e032bad259/Hi-Fi-Wireframe.png" data-mid="199326198" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/25d72a44c87e4f7f4b13ec34c31a0ffe898b7c24c7b4feea1bbd02e032bad259/Hi-Fi-Wireframe.png" /> Final Prototype. https://rayneschulman.com/Street-Grace Wed, 13 Dec 2023 04:08:29 +0000 Rayne Schulman https://rayneschulman.com/Street-Grace Street Grace UX Designer &amp; Visual Designer ········· Rayne SchulmanVisual Designer ········· Christine Seungmin RohUX Designer ········· Ying Chen UX Researcher ········· Fengyue Kiana Hu Challenge. Street Grace is a non-profit organization that enables law enforcement and other organizations to disrupt human and sex trafficking. They developed a language model program that allows survivors to write potential responses to criminals, but had no idea how to translate something so technical into a user-friendly platform. Solution. Understand the code in the language model and design a user-firendly platform that allows members of survivor groups to be able to use the program developed by the Street Grace team. <img width="3789" height="1567" width_o="3789" height_o="1567" data-src="https://freight.cargo.site/t/original/i/08bcc79bf1dde5d528aa85269b9b30705986233eb7e1d4883b78c5a819f3c18c/mockup-png.png" data-mid="199335999" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/08bcc79bf1dde5d528aa85269b9b30705986233eb7e1d4883b78c5a819f3c18c/mockup-png.png" /> Previous Designs. Before our team picked up this project, there had already been an attempt from other designers to create the interface of the program. However, their designs were a direct translation of the code file and was still not user-friendly for the members of the survivor groups, who did not have technical backgrounds.&nbsp; <img width="1074" height="780" width_o="1074" height_o="780" data-src="https://freight.cargo.site/t/original/i/d4ca995b714225a5b8b2364d52ee0b4d070b7c01263a2fc0b3fdeb01846b4c65/Original-Design.jpg" data-mid="199336871" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/d4ca995b714225a5b8b2364d52ee0b4d070b7c01263a2fc0b3fdeb01846b4c65/Original-Design.jpg" /> User Flow &amp; Logic. Before we could even start designing, we had to understand the coding files that our designs would be based on. This alone took our team over a month. None of us have any coding background, and even engineers brought in were having a hard time understanding the logic. In the end, we mapped out how the program worked and reworked the language to be more user-friendly and understandable.&nbsp; Direct Code Flow <img width="1073" height="899" width_o="1073" height_o="899" data-src="https://freight.cargo.site/t/original/i/7a2aea74f4343aa4dc498cbc3403af4d3a2ad0fc637922e3e0f46e58cc2e800f/Gracie-Persona-Editor-logic-2.png" data-mid="199337265" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/7a2aea74f4343aa4dc498cbc3403af4d3a2ad0fc637922e3e0f46e58cc2e800f/Gracie-Persona-Editor-logic-2.png" /> User-Friendly Flow <img width="1107" height="961" width_o="1107" height_o="961" data-src="https://freight.cargo.site/t/original/i/22f86a83de0d3caa91053e81e536e541a23d4f3d9c654af64a4b08b42e945bc0/Street-Grace-User-Flow-1.png" data-mid="199337272" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/22f86a83de0d3caa91053e81e536e541a23d4f3d9c654af64a4b08b42e945bc0/Street-Grace-User-Flow-1.png" /> Lo &amp; Mid-Fi Wireframes. After understanding the source material, we started on the ideation process. Because we had a very specific user group in mind, we wanted to make sure that the program would be right for them. We decided that the best way to visualize writing responses for a chat bot would be to make the interface similar to a chat.&nbsp; <img width="968" height="780" width_o="968" height_o="780" data-src="https://freight.cargo.site/t/original/i/a93f645ecb1f23066e0dd9e408d31d2d03f29812f0bde1b191d5c5068360d346/Ideation.jpg" data-mid="199337745" border="0" data-scale="47" src="https://freight.cargo.site/w/968/i/a93f645ecb1f23066e0dd9e408d31d2d03f29812f0bde1b191d5c5068360d346/Ideation.jpg" /><img width="1818" height="1362" width_o="1818" height_o="1362" data-src="https://freight.cargo.site/t/original/i/2bd6e550225a77abfca3728d664a1f0778e32121b69306b26a4d34dff54cc39a/LoMidFi-Wireframe.png" data-mid="199337750" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/2bd6e550225a77abfca3728d664a1f0778e32121b69306b26a4d34dff54cc39a/LoMidFi-Wireframe.png" /> Hi-Fi Wireframes. For the Hi-Fi designs we opted to use the lightest blue shades from the Street Grace brand guide to keep a calming and soothing tone for users who are dealing with heavy subject matter. <img width="2950" height="1520" width_o="2950" height_o="1520" data-src="https://freight.cargo.site/t/original/i/65b3bf34fb2b5f653a593ad0fbba81a1de122c7e6a0d304dd120b9ab67dd6301/HiFi-Wireframe.png" data-mid="199339075" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/65b3bf34fb2b5f653a593ad0fbba81a1de122c7e6a0d304dd120b9ab67dd6301/HiFi-Wireframe.png" /> Final Prototype. https://rayneschulman.com/Charcoal Wed, 22 Mar 2023 04:21:30 +0000 Rayne Schulman https://rayneschulman.com/Charcoal Charcoal Magazine Art Production Manager ········· Rayne Schulman Art Director ········· Gabriela Garcia Mendoza Our Story. Charcoal is a multimedia collective at Boston University with the mission of highlighting young creatives of color in the Boston Area. As the Art Production Manager, I worked closely with the Art Director to develop and enforce the visual identity and narrative of each issue. We oversaw a team of 13 designers, ensuring the the branding was maintained and all timelines were met. Return. The 10th issue recognizes how Charcoal got to where it was. Return acts as a guide through time. It takes the hand of the reader and calmly walks you through the past nine eras of Charcoal Magazine. By grasping a larger understanding of our past, we have a firmer foundation in our present, and an expanded imagination for the future. <img width="1114" height="1461" width_o="1114" height_o="1461" data-src="https://freight.cargo.site/t/original/i/7900f442918d085c75ef491fbbf408b53023d12a186f8a060f7b13166e8571af/return2.png" data-mid="172699417" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/7900f442918d085c75ef491fbbf408b53023d12a186f8a060f7b13166e8571af/return2.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/b5601a160ebcdea07d572303109c78c33b40696f1019cf78ca4d05666b2479d6/Consider1.png" data-mid="172705178" border="0" src="https://freight.cargo.site/w/1000/i/b5601a160ebcdea07d572303109c78c33b40696f1019cf78ca4d05666b2479d6/Consider1.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/5cb8bee786761ea9ad3322d298495e89b5c9623c3feb3d0de8eef2777f13d7a0/Consider2.png" data-mid="172705179" border="0" src="https://freight.cargo.site/w/1000/i/5cb8bee786761ea9ad3322d298495e89b5c9623c3feb3d0de8eef2777f13d7a0/Consider2.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/11535f8e4a97d1585683bf587326f70a666bc44d400acd06e2a434ebdf3ccffc/Consider3.png" data-mid="172705180" border="0" src="https://freight.cargo.site/w/1000/i/11535f8e4a97d1585683bf587326f70a666bc44d400acd06e2a434ebdf3ccffc/Consider3.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/87f0e145e1b13a6626255b74e9f0a5adddaf5f1890ad9fc182bd7dab7c2dada6/Consider4.png" data-mid="172705182" border="0" src="https://freight.cargo.site/w/1000/i/87f0e145e1b13a6626255b74e9f0a5adddaf5f1890ad9fc182bd7dab7c2dada6/Consider4.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/b3bb0ca8451c77a925065bc892d3ea63594337a3b81a7fbd632fb5f46a464317/Taboo1.png" data-mid="172705640" border="0" src="https://freight.cargo.site/w/1000/i/b3bb0ca8451c77a925065bc892d3ea63594337a3b81a7fbd632fb5f46a464317/Taboo1.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/5939236700866a3248ec7b33aa6662aa2c23028202780b617d49af673b44f2ff/Taboo2.png" data-mid="172705641" border="0" src="https://freight.cargo.site/w/1000/i/5939236700866a3248ec7b33aa6662aa2c23028202780b617d49af673b44f2ff/Taboo2.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/63d668c1633d793b352ae6ddeaff39512e7ea866da51b803298aab2e6e2e602d/Reminding1.png" data-mid="172706161" border="0" src="https://freight.cargo.site/w/1000/i/63d668c1633d793b352ae6ddeaff39512e7ea866da51b803298aab2e6e2e602d/Reminding1.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/5c9ad69044b3d76129780aad58bedc495a3aefb6c47babd30e550a423f72a08a/Reminding2.png" data-mid="172706162" border="0" src="https://freight.cargo.site/w/1000/i/5c9ad69044b3d76129780aad58bedc495a3aefb6c47babd30e550a423f72a08a/Reminding2.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/3ce7aebe0a48714401df9b31d17e4c6d1d3a178e979a86bd30807a578d3ff6c4/Reminding3.png" data-mid="172706163" border="0" src="https://freight.cargo.site/w/1000/i/3ce7aebe0a48714401df9b31d17e4c6d1d3a178e979a86bd30807a578d3ff6c4/Reminding3.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/f934101e433ffdb534b65b22d67c475d8613b23155da1f314bea5d6ffdd908a5/Reminding4.png" data-mid="172706164" border="0" src="https://freight.cargo.site/w/1000/i/f934101e433ffdb534b65b22d67c475d8613b23155da1f314bea5d6ffdd908a5/Reminding4.png" /> <img width="1114" height="1461" width_o="1114" height_o="1461" data-src="https://freight.cargo.site/t/original/i/5edf53cb9dad76fbdf813e63eb8924f3e4e90ab264d278be9b1ebaf29de6c66a/ego-death2.png" data-mid="172699415" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/5edf53cb9dad76fbdf813e63eb8924f3e4e90ab264d278be9b1ebaf29de6c66a/ego-death2.png" /> Ego Death. As the 9th Issue, Ego Death aimed to&nbsp;cracks open our truths. It expands on its own definition, the degradation of the human ego, by questioning the intangibility of such an experience. This issue acts as a capsule of case studies exploring how every human being can experience and achieve an ego death.&nbsp; <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/2d2fcd96c4ed4dd8d6aaa07396e02b384c3216837d9712f7aff7a77d409cbe7e/Bliss1.png" data-mid="177454960" border="0" src="https://freight.cargo.site/w/1000/i/2d2fcd96c4ed4dd8d6aaa07396e02b384c3216837d9712f7aff7a77d409cbe7e/Bliss1.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/11b7eda7ec471517f1de970194df87c49b8f4128f8b1859cf49a748b80ccc1c6/Bliss2.png" data-mid="177454961" border="0" src="https://freight.cargo.site/w/1000/i/11b7eda7ec471517f1de970194df87c49b8f4128f8b1859cf49a748b80ccc1c6/Bliss2.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/171748998aa36c263601e69b693efe400dae62b4016286bd27ead0d002c6d8a3/Bliss3.png" data-mid="177454962" border="0" src="https://freight.cargo.site/w/1000/i/171748998aa36c263601e69b693efe400dae62b4016286bd27ead0d002c6d8a3/Bliss3.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/dad27a143f7c594d9686b016d8d1fc009558fc86d8906b6c56a3457aaf7d2ca0/Bliss4.png" data-mid="177454963" border="0" src="https://freight.cargo.site/w/1000/i/dad27a143f7c594d9686b016d8d1fc009558fc86d8906b6c56a3457aaf7d2ca0/Bliss4.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/d806c478d78edbaa3366ccdd7630ddf3ef1b0bddfe57c53b8a740bd458a31549/IO1.png" data-mid="177456005" border="0" src="https://freight.cargo.site/w/1000/i/d806c478d78edbaa3366ccdd7630ddf3ef1b0bddfe57c53b8a740bd458a31549/IO1.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/b34258e908c73e87ba50e81a98146d3cfeb6ee2dfdd723fa31bc0983de4a2c85/IO2.png" data-mid="177456007" border="0" src="https://freight.cargo.site/w/1000/i/b34258e908c73e87ba50e81a98146d3cfeb6ee2dfdd723fa31bc0983de4a2c85/IO2.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/57b64df32c87a19043b97348f677236c0a586b0a6d8e21d741d3c1109680eba3/IO3.png" data-mid="177456010" border="0" src="https://freight.cargo.site/w/1000/i/57b64df32c87a19043b97348f677236c0a586b0a6d8e21d741d3c1109680eba3/IO3.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/719b295a0873edf4684a56c81ef21f470ed462ba39e8a93fa09dd20c76494c40/IO4.png" data-mid="177456013" border="0" src="https://freight.cargo.site/w/1000/i/719b295a0873edf4684a56c81ef21f470ed462ba39e8a93fa09dd20c76494c40/IO4.png" /> Climax. Climax, the 8th issue,&nbsp;explores what makes people’s lives worth living. It’s a rejection of inhibitions and an exploration of indulgent, unrestrained fulfillment. It’s a love letter to all of our recklessness and mindful devotion to the parts of our lives that keep our hearts beating. <img width="1114" height="1461" width_o="1114" height_o="1461" data-src="https://freight.cargo.site/t/original/i/6f2a5a900d4ef0ec29c658004bac9a48bf46f8f92d61182728e40e17987fd8e5/climax2.png" data-mid="177457168" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/6f2a5a900d4ef0ec29c658004bac9a48bf46f8f92d61182728e40e17987fd8e5/climax2.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/1d406e271a0762faf67199bc66ca64c85f173a03e07f60d4673021eeecb08f8c/S-S1.png" data-mid="177458632" border="0" src="https://freight.cargo.site/w/1000/i/1d406e271a0762faf67199bc66ca64c85f173a03e07f60d4673021eeecb08f8c/S-S1.png" /> <img width="1983" height="1438" width_o="1983" height_o="1438" data-src="https://freight.cargo.site/t/original/i/ab45a4a355161092d7ccce59ec4d4e0ca7045386638b392b9503a53f0b2445f1/S-S2.png" data-mid="177458633" border="0" src="https://freight.cargo.site/w/1000/i/ab45a4a355161092d7ccce59ec4d4e0ca7045386638b392b9503a53f0b2445f1/S-S2.png" /> https://rayneschulman.com/Type Wed, 22 Mar 2023 15:01:14 +0000 Rayne Schulman https://rayneschulman.com/Type Typography Posters My thoughts. I wanted to challenge myself by making different designs using only black and white, the Helvetica typeface, and square compositions. So I did.&nbsp; <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4e883fd962926580982cdc346c0be9116853d0eb8a0ffa9fd56d1deda6efbccf/Type2.png" data-mid="172707050" border="0" src="https://freight.cargo.site/w/1000/i/4e883fd962926580982cdc346c0be9116853d0eb8a0ffa9fd56d1deda6efbccf/Type2.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d276f086a94a9d0a7c0f08750029f50a7455eba2d25b5cee60ae5705ad23ccc5/Type4.png" data-mid="172707051" border="0" src="https://freight.cargo.site/w/1000/i/d276f086a94a9d0a7c0f08750029f50a7455eba2d25b5cee60ae5705ad23ccc5/Type4.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/67609833f81a64a51a7fd6c5ab8c619c785facae1d9fad258e9b7488284a3cd5/Type1.png" data-mid="172707049" border="0" src="https://freight.cargo.site/w/1000/i/67609833f81a64a51a7fd6c5ab8c619c785facae1d9fad258e9b7488284a3cd5/Type1.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/352260c60502c71026b6ea534dfdb91934abc04108817eb70ad110d4969c3de9/Type3.png" data-mid="172707098" border="0" src="https://freight.cargo.site/w/1000/i/352260c60502c71026b6ea534dfdb91934abc04108817eb70ad110d4969c3de9/Type3.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9fa5b5a3ec7722f2ca31527af86a8e9fe126900f1f320e7fe9abd1a8cc39cc1f/Type6.png" data-mid="172707141" border="0" src="https://freight.cargo.site/w/1000/i/9fa5b5a3ec7722f2ca31527af86a8e9fe126900f1f320e7fe9abd1a8cc39cc1f/Type6.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c8b0a084d5efc2aa5b84242aa0eb0e68470bceaa8e388ec84a256fe1d6ea427e/Type5.png" data-mid="172707052" border="0" src="https://freight.cargo.site/w/1000/i/c8b0a084d5efc2aa5b84242aa0eb0e68470bceaa8e388ec84a256fe1d6ea427e/Type5.png" /> https://rayneschulman.com/Collages Wed, 22 Mar 2023 15:01:32 +0000 Rayne Schulman https://rayneschulman.com/Collages Collages My thoughts. I like to collage sometimes. Here are a few of them. <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a6db578513bd8cfe31da55268015dfa7c7c287548418326dda960b05b8aef6f8/Collage4.png" data-mid="172707433" border="0" src="https://freight.cargo.site/w/1000/i/a6db578513bd8cfe31da55268015dfa7c7c287548418326dda960b05b8aef6f8/Collage4.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a02bd0f9b75e396d264cfefff17d16844dff7a3eb23f081f49d9a07e6877dbe5/Collage3.png" data-mid="172708960" border="0" src="https://freight.cargo.site/w/1000/i/a02bd0f9b75e396d264cfefff17d16844dff7a3eb23f081f49d9a07e6877dbe5/Collage3.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0e09c4d2da4047b2181365958a29fe55c0c677175564d264ba9009a9202c9767/Collage2.png" data-mid="172707523" border="0" src="https://freight.cargo.site/w/1000/i/0e09c4d2da4047b2181365958a29fe55c0c677175564d264ba9009a9202c9767/Collage2.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7fa8d11217e4b8c12abb67acbf3c75db9e44388e1515d39a6f59be8bf099326c/Collage1.png" data-mid="172707518" border="0" src="https://freight.cargo.site/w/1000/i/7fa8d11217e4b8c12abb67acbf3c75db9e44388e1515d39a6f59be8bf099326c/Collage1.png" /> https://rayneschulman.com/Advertising Mon, 20 Feb 2023 19:58:25 +0000 Rayne Schulman https://rayneschulman.com/Advertising Advertising Spotify. <img width="1908" height="1217" width_o="1908" height_o="1217" data-src="https://freight.cargo.site/t/original/i/14ce1322df6f6244e8c417e6fd8b3afabf58e8c9e7cf40470423e1053f5e7d72/Untitled-4.png" data-mid="177442837" border="0" data-scale="58" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/14ce1322df6f6244e8c417e6fd8b3afabf58e8c9e7cf40470423e1053f5e7d72/Untitled-4.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4fbd9d2a87dc2745ad3bd4b6f83ba5c7c173290027e776769be53d2f091e54eb/Untitled-5.png" data-mid="172638113" border="0" data-scale="76" data-no-zoom src="https://freight.cargo.site/w/1000/i/4fbd9d2a87dc2745ad3bd4b6f83ba5c7c173290027e776769be53d2f091e54eb/Untitled-5.png" /> Heineken. OpenTable. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0d181d2d38eb812579a6955e130874025adbe37e3651949583bb1580d196614a/chair.png" data-mid="177433782" border="0" data-scale="88" data-no-zoom src="https://freight.cargo.site/w/1000/i/0d181d2d38eb812579a6955e130874025adbe37e3651949583bb1580d196614a/chair.png" /> https://rayneschulman.com/Design Mon, 20 Feb 2023 19:58:24 +0000 Rayne Schulman https://rayneschulman.com/Design Design <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0761265d484958b261a25392a71e35c107d0e200032715d007c4f81469e084a5/Untitled-1.png" data-mid="172660629" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/1000/i/0761265d484958b261a25392a71e35c107d0e200032715d007c4f81469e084a5/Untitled-1.png" /> Charcoal Magazine. Typography Posters. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/de3a0b840ae0ccfef6575a443446d52a60484116c7dfb3deb7ecc1addbe256b3/Untitled-2.png" data-mid="172685344" border="0" data-scale="73" data-no-zoom src="https://freight.cargo.site/w/1000/i/de3a0b840ae0ccfef6575a443446d52a60484116c7dfb3deb7ecc1addbe256b3/Untitled-2.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c5276f4455c3487e1d87cedb8a37dc28cd9b4829739c395dc04a2f9925937a96/Untitled-3.png" data-mid="172685345" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/1000/i/c5276f4455c3487e1d87cedb8a37dc28cd9b4829739c395dc04a2f9925937a96/Untitled-3.png" /> Collages.