Heineken

Art Director & Copywriter ········· Rayne Schulman
Art Director ········· Francesca Morales

Challenge.

Create a brand experience for Heineken that gets Gen Z and Millenials to make fresh connections, and culturally connect across boundaries.

Solution.

Sip With Your Sign: a campaign designed to facilitate meaningful connections by offering consumers opportunities to engage in astrology-themed events.

Bottle Designs (Front & Back).

Bottle Designs (Back Closeup).

Packaging Design (12-Pack).

Instagram Filter accessible through the QR-code packaging above that calculates the compatibility between two signs. People can tag their friends and share on their story.

Pop-up Event where people can get their charts read and sip on Heineken and socialize while they wait.